Hey there! Glad to see you again! So, where did we stop? Let´s see… QuaranJazz! By now you´ve probably heard the last episode of QuaranJazz, the podcast that I´ve produced during 2020 and learned a lot more about me. No idea what I´m talking about? Check out my previous post or visit my website. Or just hop on. Things will get clearer eventually. That´s my mantra for this year.

Our reflection for today is about cleaning up stuff. Virtual stuff, such mailing lists, for example. Do you have one? I do! Would you like to be part of it? Sign up here. You know, mailing lists are a very sensitive topic. Lots of people will try to convince you that they are outdated, but I say they are more relevant than ever. That´s where the gold is, in many senses. A unique set of people that willingly decided to keep in contact with you means so much more than an incidental “like” on a post that accidentally crossed a timeline. Not to mention that social network platforms are very nice, but we all know that they come and go.

I´ve always been proud of my mailing list, but now I am especially fond of it. After updating it name by name, comment by comment, I´ve realized that I have a higher number of super fans than I imagined, and what a nice surprise to see how frequently people engage with my content! Well, it is not actually a surprise, since the information was already available in the reports. I just haven´t given them the attention they deserved until now. Cleaning is healing.

Be seeing you!

G.F.