One of the most undervalued untapped markets for advertisin is the condo meeting. A vast, unexplored land teeming with all kinds of people… until the meeting starts. From this moment on, all types melt into just one: the self-centered owner/tenant who tries to pass an improvement that suits him, as if it were for a common cause.

Performances are often grandiose, but over the years I’ve learned not to be affected by anything that happens at a condo meeting, especially after the pandemic turned them into Zoom meetings, which means logging into an account and using a username that will be for all to see during the meeting.

In the early days of virtual meetings, I uploaded a profile picture to my account (can´t remember where or when), but since all the meetings I´ve attended so far required an open camera, I simply forgot abot the profile pic… until my last condo meeting started.

After a short while being able to see everybody´s face (“new normal” equivalent to meet and greet), participants were asked to turn off their cameras, in order to avoid further connection failures. And there it was: my profile picture. The only smiling face amidst a sea of cold initials.

The problem was not the picture. As a matter of fact, it is a very good one for a jazz singer: good lighting, in front of a mic and all, but not exactly appropriate for a condo meeting avatar. Besides, I always tried to keep a very low profile. Most of my neighbors don’t even know I sing. Rehearsals at my place, for example, only happen on rare occasions, and I always make sure we’re not too loud or playing too long.

All this care for nothing. Just like that, I was busted at a condo meeting.

Jazz-shamed (and despite the scwitched off camera), I kept my expression as haughty as possible until the end of the meeting. As silly as it may sound, the situation was quite uncomfortable for me. “What would my neighbors say?”, I kept mentally repeating to myself.

Suddenly, I remembered that I used to sign academic essays with my other surname, to separate the researcher from the singer, something that makes no sense at all for me today. So why on Earth should I bother about my neighbors opinions? Why?

The truth is: I shouldn’t. So, I didn’t.

Be seeing you!

G.F.