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Last week I read in the headline of a major newspaper that Brazilians are also working on weekends, reaching an average of up to six hours of work when they should be resting or dedicating themselves to leisure activities.

While the subject of ‘significant loss of time devoted to leisure’ is by no means funny, my immediate reaction was to think, “Oh, dears, tell me something I do not know.”

Maybe my sarcasm is due to the fact that I cannot even remember when I last took a vacation, let alone a whole weekend off work. I was thinking about this sad fact, while looking for a short humor video to watch while having a very quick lunch, in order to relieve the tremendous pressure of having to meet a deadline to… edit a video (the 21st century paradox). And behold, in the sponsored videos, one appears that I am interested in watching not only for more than five seconds, butf right through to the end.

It was a masterclass, by the famous Brazilian philosopher Marilena Chauí, on the rebranding of the concept of work. From “the worst punishment that can afflict a person”, an idea disseminated during classical Greco-Roman societies and which persisted during the medieval period, it was gradually transformed by the bourgeois mentality in a right, a gift. On the other hand, idleness (or any kind of meditative activity) becomes vice and laziness gains the status of sin.

Wow, there is nothing like knowledge that comes from research and reflection, right? But what does this have to do with your reality? I can bet that you have already fallen into at least one of the many frequent traps that cross our paths disguised as catchphrases.

Feeling guilty for not “producing enough”, constant fear of “falling behind” and the frequent comparison with the supposed success-of-social-networks shared by so many people are potent tools in maintaining the ideology of work in times of algorithms and artificial intelligence. After all, what separates you from that apparently millionaire influencer (who maybe owes millions in unpaid taxes) is good planning of your posts and an efficient self-promotion strategy, isn’t it? Well, it is not.

I have been reflecting a lot about the so-called changing of the guard after the popularization of the internet, that is, the fact that the monopoly of a few labels would have been replaced by the theoretical possibility of each and every individual to spread their own music. I cannot say that I have a formed opinion on the subject yet, but my suspicion is that the supposed democratization of access to the network, if it actually happened, does not at all configure an equivalence in use.

Even if we make an effort to think that virtually anyone can upload a video with a song on a large platform, go viral and become a success, how long does this success last? Until the next viral video, probably. Now just think of the amount of work to produce viral videos, one after another, and there is not exactly a ready-made formula, despite the many tips and tutorials available, on how to viralize a music video, much less a sequence of videos.

But then there is no way out? Of course there are many, but all of them will, at some point, go through a totally old school ingredient: money. What about organic engagement? Well, I’m sorry to inform you that this, past the novelty (remember the viral video?) or even for you to become novelty in the first place, the hard truth is that someone (probably you) will have to invest a good amount of money.

The examples are the most diverse, but I will stick to just one, which I consider to be very representative: the streaming platforms. Seen as a true revolution in the way music is consumed and responsible for retiring once and for all the beloved promotional bait of “download your exclusive audio”, streaming platforms, however, use an old model for their releases.

First of all, they can only be done through a distributor, which obviously has costs and considerably reduces the number of people who will actually be able to release a song. There is always the possibility that you will be included in an editorial list, as well as the possibility that you, for example, theoretically win the Lottery. In both cases it is necessary to bet. The simple fact that the list of information to be provided for the submission of a release includes the question “How much do you intend to invest?” it already seems quite significant to me

As I said, I am still forming my opinion about the alleged changing of the guard in the music world, and I would love to hear your opinion about it. After all, because the possibility of reaching out to people is a real and possible revolution that the web offers us.

Be seeing you!

G.F.

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Today I read a post from a publisher saying that she had received a letter (yes, a real letter, handwritten and all) from an author. In short: she replied, also by letter, inviting the author to tea.

What a cool story! And I say this not just for the classic bold-move-with-happy-ending factor (I have always been a sucker for that), but also for the, shall we say, side effect: in these times of isolation and algorithmically dictated relationships, having tea with a pen pal sounds almost like a Tibetan monk ritual.

How would you like to get a letter inviting you out for tea (or coffee, or beer)? I would love it, I confess. Between us, if I could, that would be exactly what I would do to celebrate my new single, Pele Adentro, coming out tomorrow.

The single marks five years since the March 1, 2018 debut of my EP La Nueva Milonga. In the show of the same name, accompanied by a guest musician, I sing and tell stories about the influence of Argentina and Uruguay on the Brazilian musical tradition.

The project gave me the opportunity to share the stage with great musicians from different regions, such as the southern guitarist Sulimar Rass and the Venezuelan pianist Silvano Pagliuca-Mena, but do you know what the word milonga means?

The term first appears at the end of the 19th century and refers to gatherings in the outskirts of Buenos Aires and Montevideo with dancing, singing and music, especially rhythms inspired by the Cuban habanera and Spanish tango, incorporated into the rioplatense tango.

Well, since it will not be possible for us to get all together for a onsite milonga, I invite you to dance and have fun right there where you are (“in all the pretty places in your head”, as Stevie Wonder says) to the sound of Pele Adentro.

Click here, choose your favourite streaming platform and enjoy!

Be seeing you!

G.F.

 

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Today is Shrove Tuesday or maybe you know the date as Mardi Gras, it does not matter at all, for today all that matters is to celebrate. But maybe you do not have so many experiences with Carnival and you are wondering: celebrate what, exactly?

Therefore, even though this Carnival is already coming to an end, I would like to share with you three lessons I learned in this first post-pandemic Carnival.

  1. Celebrate life
    First, the fact that you are alive. Since 2020, this perspective must always be remembered, as we are the survivors of a very difficult time for humanity.
  2. Carnival is a state of mind
    This year my Carnival had more working hours for me than partying, but even so it is good to know that there are many people on the street, dancing and singing. I know it may sound weird, but I like to think that even at home I can get some of that energy of life. To tell you the truth, even my working days seemed much lighter. I would even say that it even made the tremendous heat of this summer more bearable.
  3. The carnival paradox: it goes by fast, but it comes back every year
    Carnival Tuesday is the culmination of the party, but it is also the beginning of the end, which is kind of sad. In times like these, it might help to remember that Carnival comes back every year. Likewise, if this collective catharsis seems too much for you, then it is always good to remember: the party happens only happens once a year.

As for me, my plan is to use these lessons in my daily life and, above all, on the stage. After all, as we say in Brazil, Carnival is the greatest show on Earth. Now, go celebrate!

Be seeing you!

G.F.

p.s If you want the celebration to last longer, click here and pre-save my new single Pele Adentro. See you there!

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One of the things I like most about podcasts is the possibility of doing other things while listening to an episode. I am not a fan of multitasking at all, but sometimes the only way to get started on a necessary, but boring task is to combine it with a more pleasant chore. Podcasts work like a charm! There is just one catch to the format: it makes anyone too susceptible to the power of voices.

As I often say, voices are very powerful. I once read that hearing is the second sense to reach the brain the fastest, second only to smell. So how do you escape the spell of an interesting podcast narrated by a beautiful voice? It is simply impossible!

Anyway, precisely because I am aware of this weakness of mine, I try to change programs quickly, so as not to develop any severe form of crush on an unknown voice. You do not have to tell me, and for the sake of discretion, I will not ask you, but I am sure it has happened to you, too, and we both know that kind of crush can be a huge problem.

While a flesh-and-blood obejct of desire is subject to mistakes, like any human being, the voices hover over our heads, fluttering, intangible and infallible. Enigmatic, voices can be very deceiving. One of the most commom mistakes is to assume that the rest of the body matches the voice, which is not always true. For whatever reason, some extraordinaire voices choose the most plain bodies to live. Go figure!

Today I received a very kind compliment on the comments of one of the podcasts I produce (the complete list you can find by clicking here), which made me very happy, because a kind compliment is always welcome. On the other hand, it reaffirmed what I already knew: voices go much further than we may ever suppose. It also made me think about the size of the responsibility of any content producer, which today basically means all of us.

In this moment of virtual assistants, the multiplication of applications that allow you to change and edit voices with high fidelity, and very sophisticated chatbots, I would like to suggest a moment of silence and reflection on the role you want your voice to play.

Oh, and you can access my current number one crush-podcast by clicking here. Unmissable, essential and another great reason to learn Portuguese.

Be seeing you!

G.F.

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The Girl Code is the tenth episode of The Simpsons 27th season. Its first segment holds a delightful scene at Springfield Elementary:

Principal Skinner: “Welcome to computer coding class, which, uh, replaces our last educational fad -mindfulness. Did anyone ever figure out what that was?”

Class: “Uh… Uh… Uh…”

Milhouse: “Uh, shutting up?”

Principal Skinner: “Sure. Why not?”

I just love the definition of mindfulness as ‘be quiet’ because it is impossible to argue with. The episode came right to my mind, when I heard about J.O.M.O.

Oh no, another hipster acronym? Probably, but this one might interest you for the Joy of Missing Out may be a form of liberation.

Do not worry, we are not talking about happiness through alienation (never worked for me), but the ability we have, but which we increasingly give up, to enjoy the here and now. that is, it is mindfulness with a touch of happiness.

You not only do not do stuff, you choose not to do them! I have already written about the right not to do things, which sometimes seems like a taboo. Well, J.O.M.O. is not about defending a right. It is about having a choice. What kind of choices? All kinds, from staying informed but not watching all the news (is it just me?).

It has also to do with not feeling pressured to watch all the series and, instead, rewatch an old movie or maybe go back ten pages in the book I am reading, just for the pleasure of rereading a passage.

The way I see it, J.O.M.O. has mainly to do with knowing what your priorities are and recognizing that for every door we open, several others remain closed. It is not possible to do everything, all the time, and this is not easy for me to recognize.

I am usually that person who is constantly applying for calls, while looking for gigs in the summer and (why not?) filling out forms for artistic residencies during the winter. Not to mention the “almost finished” article that the magazine asked me to write . .. last year. In short: I am the one who tries to open all the doors or at least peek through the keyhole.

As much as I love what I do, it is always necessary to know how to put limits on the to-do list. After all, not even the most organized of the agendas can change the fact that there are only twenty-four hours in a day, regardless of how many activities you schedule to perform.

As much as “overcoming internal challenges” is a frequently repeated subject nowadays, there are times when the best thing to do is to embrace external limits and invite them to dance.

Be seeing you!

G.F.

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The first time I dealt with “fine art” here, I spoke about the importance of curatorship for any project. Today I would like to deal with a related theme, or rather, the next step: what to do with those projects that have been curated by you and were sent to some call, but which were not selected.

The situation is not pleasant at all. Any process of submitting an artistic project to any selection is a very laborious task, both from an intellectual and emotional point of view. There are always forms to fill out, documents to send, audio samples or videos to edit… It is exhausting and takes a lot of your time. When we finally get to the end of the process, and after gathering everything we have been asked to do and double-checking that all the links work and that the spelling is correct, there is a lot of relief involved.

I am not certain “relief” is the best word in this case. Perhaps “mission accomplished” best describes the feeling of triumphantly hitting the “send” button. But life goes on and there are always other tasks awaiting, So you go on minding your own business, until that moment arrives: suddenly, you realize that the next edition of that festival you submitted for months ago is about to happen, and the chances you will part of the lineup are, well, zero.

It is a difficult moment and it takes time to get over it. The good news is that the more time passes and the number of wins also increases, the more easily you see the small defeats as less important parts of the game. You also learn that the important thing is to keep playing the game.

Okay, so you have learned your lesson and you want to stay in the game. Good! This is where I can help you with a lesson I learned from customizing and recycling my clothes: no piece of clothing is useless. The half-forgotten piece in the back of your closet only needs repurposing. Believe me, it always works!

You know that dress that one day gave you so much joy? It can turn into a skirt and bring you even more happiness in the future! Same goes for that now-forgotten pair of pants that might turn into your favorite shorts next summer. T-shirts? They are a world in themselves! Cloth leftovers, sequins, embroidery, anything goes to make Tee look just like you.

In the same way, maybe that project that has not been accepted in a selection (yet), would become simply irresistible with a few small changes here and there. It all starts by re-reading your project again. As good as it might be, there will always be room for some change.

Perhaps the main objectives are not very clear and you can go into further details. Sometimes the problem is just the opposite: too many details. In this case, you need to better condense your ideas and get straight to the point. Another item that always deserves a review is the target audience: is it clear who your project is for? Updating your budget may also be a good idea. Are the costs the same? In the case of tours. extra attention with food and transportation.

As you can see, even without changing its main objectives or compromising its artistic integrity, the possibilities of adapting the same project to different calls are many, and the gain in terms of time is enormous. Upgrading both your wardrobe and your career can be easier (and faster) than you think.

Be seeing you!

G.F.

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Last week I told you about the celebrations for the tenth anniversary of my first album, including a new single release, Jules & Jim and live congratulations on the date and very kind words from the host of my favourite radio show called Jazz Livre (“Free Jazz”).

The host, Sidney Ferreira, described me as “a tremendously jazzy singer and songwriter”. Is not it beautiful? I was so happy! It meant the world to me, beacuse the curation of the Jazz Livre is simply amazing. This compliment, along with homemade popcorn and a glass of champagne, and wow, what a Tuesday night!

The thrill do not stop there, oh no! The next task I took on, also brought tears to my eyes.

In order to apply for a scholarship, I needed to update my CV. By the way, how long has it been, since you updated yours? In my case, I would say it has been ages and the reason is simple: I do not tend to think about those lines that are supposed to chronologically order the highlights of my existence.

I am not bragging about it at all. In fact, I really admire people who can keep their resumes updated. It is quite a healthy practice and can teach you valuable lessons, if you think about it. Certainly, a few pages are not capable of defining a person, but if your resume cannot be seen as the complete script of your life, it can at least have the importance of, say, a well-written movie synopsis.

After all, those few lines are the first, quicker impression you can get from the oeuvre, and in a world where the average attention span hovers around three seconds, a well-written resume may be the tie-breaker between grabbing the attention of your reader or being left out.

Therefore, I would like to invite you to think about how your synopsis is going. Is it fun? Dramatic? Affirmative? Does it point in any direction or is it more like a set of intertwined experiences forming a circular pattern? What would you change about it, and what information would gain more prominence in a new edition of it?

After tackling the long-postponed task and finally updating my resume, I can say that the payoff is immense. You realize that you have done much more interesting things than you recall, and surprising yourself is an incredible feeling.

So, if you, like me, are a little slow when it comes to updating your CV, maybe this is a good time to roll up your sleeves and get yourself prepared for future harvests.

Be seeing you,

G. F.

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Do you remember what you were doing exactly ten years ago? I do.

It was hot summer night in Rio, and it was the date of the release of my first solo album (Geisa Fernandes, 2013).

On that very special night, several things turned out just as I wanted, several others did not. I remember many friendly faces and a long time signing dedications on the CD booklet. And above all, I remember that it was a happy night.

They say that memory is half editing room, half filming and I am sure that, if I were to try to remember every detail of my magical night, I would probably flourish a lot. You know how memory is.

For this reason, I will stick to a single, indisputable fact: The night was happy because, as my own manager, I fulfilled my part of the agreement with the venue and with the musicians and because, as an artist, I gave the best of myself., and this trait I can proudly say I have maintained over the last ten years.

That said, I would like to share with you another moment of this beautiful night that turns ten today and that occurred on my way back home: in the car full of things (and if you have already produced an event, you know what I am talking about) I thought about my to-do list for the following day. And if you have understood the lesson here, you can consider yourself a real pro.

Enough lessons, it is time to celebrate! My new single Jules and Jim hits streaming platforms tomorrow. Click here to pre-save.

And to prove you that I am really serious about celebrating every achievement, it is time for some champagne, too. Cheers!

Be seeing you!

G.F.

p.s. Times were different and that’s why there are very few video recordings of this show, but you can go back in time with me here and here.

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Sunday, January 15: The Red Flower Press completes two years of existence, and the story of this blog begins, oddly enough, with a podcast.

It all starts at the end of 2020 (yes, that year…). I had dedicated practically all of my time to producing QuaranJazz, a weekly podcast of interviews with musicians from around the world. I did not know at the exactly what I wanted with the podcast,at first.

Looking back to that timet, I think that we were all kind of lost. Anyway, Quaranjazz primary goal has always been to offer my fellow musicians the opportunity to talk about their projects, which had been abruptly cut due to the pandemic.

What did musicians do during social isolation? What were your fears and hopes? How did you take your projects forward and maintain contact with your audience? Honestly, I think of QuaranJazz as a musical portrait of that year of fear and loneliness.

Fortunately those days are over, but the podcast episodes remain as a document for posterity and yet another tool for understanding a very particular phase of our recent history. I am very proud of this project, created and developed in very precarious conditions, but with a lot of determination.

The following year vaccines began to be applied and the word quarantine, finally, ceased to be used in everyday life. QuaranJazz had completed its cycle and its mission and it was time to move on to new projects. I confess that until then I had never tried a blog, and it took me a long time to find a format that worked for me, both in the frequency of posts and in terms of content.

Content was quite an issue indeed, because after the tremendously introspective experience of QuaranJazz, I wanted to be able to talk about various things related to music, from reviews to personal stories, passing through career management tips, but the biggest challenge was finding the middle ground between information and reflection.

My intention is that you can go back and reread the texts, regardless of the period in which they were written and find something you can relate to. Like good old friends, we can stop and pick up the conversation at any time and it will always make sense, it will always feel good.

This is also how I feel about singing, and maybe that is the reason why I like so much writing to you every week.

My red flower and I sincerely thank you for the company.

Be seeing you!

G.F.

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It is time to get all those resolutions out of your mind and into the real world. Welcome to the first week of the year! I know it might seem kind of hard to believe that you can do things differently this time, because you have already made and broken your promises in years past. Trust me, you are not alone.

That said, follow me: Do you remember how you had to change a lot of things in your life in 2020 and try different ways to work, have fun and interact with other people? It was very difficult, but you learned to adapt to an unexpected situation and to improvise, which is always a very useful tool. For all that, I really believe it is possible to break some small patterns that can lead to big changes in the medium and long terms.

All well and good, but it often feels like the year started without us and all you want to know is how to catch up with the delay. If it sounds amiliar, maybe you can try a little trick that works for me. It is actually not even a trick, but just a procedure: I gather all my assets and see how I can organize them. Some practical examples?

In January I celebrate the tenth anniversary of my first album. so I am think of some kind of celebration (more details next week, stay tuned). A little later, in March, I celebrate the fifth anniversary of my Latin Jazz EP La Nueva Milonga, and last but certainly not least, in October it is time to celebrate the fifth annyversary of the traditional vocal jazz EP So Now.

Regardless of other projects that may (will) emerge along the way, these three personal milestones will serve as a guide to plan the main actions of the year that begins. Notice that so far I have not mentioned any new production, but only material I already own, such as recording leftovers, unreleased tracks or behind-the-scenes stories.

Now think about your own assets: how many interesting things remain unpublished or forgotten for one reason or another? What can you do with them? How many important moments do you have to celebrate with your fans?

Even if the beginning of the year is an uncertain period for you, it is worth taking a few days to get organized and gather the assets you already have. I am sure that, just like in the story of the blue bird, you will be amazed by the amount of hidden treasures you will find in your own backyard.

Be seeing you!

G.F.