Hey there! How are things going? Did you notice how it took me less time show up again after my semi-philosophical approach to cakes and jazz? I know you would! I´m trying, you see? Thank you! By the way, I still haven´t tried a new recipe, but I will keep you informed, don´t worry.
It is a good thing that I have you fully attention now, because I am starting our reflection today with a question: have you ever realized how comic book superheroes save Hollywood from time to time? Well, my theory (I have a lot of them, you know) is that Bossa Nova plays the same role of lending prestige to pop star careers.
In both cases, there´s a solid base of die-hard fans that will be at least interested in checking up (meaning clicking and possibly sharing) the new movie or single. A quite tempting and always welcome extra boost to any project, specially in the current three-second attention span society.
But what happens next? I wonder how this strategy actually helps building either a movie or a jazz audience. A long term, proactive, well informed consumer is kind of different from being a die hard fan. One does not exclude the other, they are maybe even complementary, but they are not the same thing.
Take my personal example: I am a comic consumer since my childhood and they became my research topic (you can check my research activities here) at the University. I even posses a small collection at home and I am always looking for comic stores when I visit a new city. Yet, I am not interested in superhero movies.
A similar thing happens concerning Bossa Nova: I am not only a huge fan of it, but I´m also an enthusiast about the current developments of the genre and I always include Bossa Nova songs in my performances. As the great Brazilian singer and composer Alcione says: “Samba is a cousin of Jazz” and since Bossa Nova has Samba in its DNA, for me they are all part of a big family. And yet, I am not interested in each and every pop remix using samples of Jobim for more than the three-second attention span.
In one line: you can borrow prestige for a while, but you cannot keep it forever.
Be seeing you!