Hey there! How are things going? Chances are this is not the first Red Flower Press post you are reading, so I will take it for granted that you are aware I live in Rio de Janeiro, Brazil. It´s winter time for us now and usually that doesn´t mean much here, but not this time. Oh, no!

Although meteorology says the season will probably have higher average temperatures, we are now experiencing some pretty cold days, meaning temperatures around fourteen degrees Celsius, quite unusual here. I like the cold weather, specially when they come with sunny (though short) days and a bright blue sky, but I must confess that this home office winter made me very nostalgic.

The reason is very simple: usually, at this point of time, I am travelling somewhere for conferences and performances. Last year was already a shock, after all, most clubs were closed and many conferences were postponed, but since some activities are resumed this year, mostly privileging local audiences, I feel somehow left outside the “back to normal party”, so to speak.

1984 British rock band Queen released the hit “I want to break free”, with an anthological video clip. 2020 the Brazilian writer Luis Fernando Verissimo wrote that the pandemic would teach us to cherish normality. In 2021 both visions make sense to me: I certainly miss my old life, but I am also aware that it was not ideal and I do want to break free from some old patterns.

The big question now seems to be how to deal with the challenge of reinventing ourselves. How to establish a new normal, that is actually better than the old one? Learning something from the pandemic (how to avoid another one, for instance) includes leaving some things behind for good. It also means being more thankful for the small miracles of life (a huge, wonderful mystery in itself).

I know it is just a matter of time for resuming all activities I had before the pandemic. I know that, in a big scale, things are getting better (wishful thinking?). Yet today, I get a chill in my heart.

I guess winter in Rio can be ice cold after all.

Be seeing you!

G. F.

Hey there! How are things going? Did you notice how it took me less time show up again after my semi-philosophical approach to cakes and jazz? I know you would! I´m trying, you see? Thank you! By the way, I still haven´t tried a new recipe, but I will keep you informed, don´t worry.

It is a good thing that I have you fully attention now, because I am starting our reflection today with a question: have you ever realized how comic book superheroes save Hollywood from time to time? Well, my theory (I have a lot of them, you know) is that Bossa Nova plays the same role of lending prestige to pop star careers.

In both cases, there´s a solid base of die-hard fans that will be at least interested in checking up (meaning clicking and possibly sharing) the new movie or single. A quite tempting and always welcome extra boost to any project, specially in the current three-second attention span society.

But what happens next? I wonder how this strategy actually helps building either a movie or a jazz audience. A long term, proactive, well informed consumer is kind of different from being a die hard fan. One does not exclude the other, they are maybe even complementary, but they are not the same thing.

Take my personal example: I am a comic consumer since my childhood and they became my research topic (you can check my research activities here) at the University. I even posses a small collection at home and I am always looking for comic stores when I visit a new city. Yet, I am not interested in superhero movies.

A similar thing happens concerning Bossa Nova: I am not only a huge fan of it, but I´m also an enthusiast about the current developments of the genre and I always include Bossa Nova songs in my performances. As the great Brazilian singer and composer Alcione says: “Samba is a cousin of Jazz” and since Bossa Nova has Samba in its DNA, for me they are all part of a big family. And yet, I am not interested in each and every pop remix using samples of Jobim for more than the three-second attention span.

In one line: you can borrow prestige for a while, but you cannot keep it forever.

Be seeing you!

G.F.