The flu I had last week caused a sinus attack so acute that I lost my sense of smell for a couple of days. It was a very terrifying experience, if you ask me.

Firstly because it was the first time it happened to me, but also because my sense of smell is very keen, which means (and this became even more evident during those strange days) that I guide myself in many actions throughout the day based, in large part, on the smell of things.

Suddenly, I fet as if the world had become a place without smells, the good and the bad ones. From cooking to deciding whether or not to wash a piece of clothing, everything became a little more complicated without being able to rely on the smell of things.

In addition to these serious aspects, there was also the irony that I had just bought a new perfume. And this is not something common for me. I have so much trouble finding a fragrance that I like and that is not too strong and cloying for my in normal conditions extemely sensitive nostrils, that I usually end up going back to lavenders no perfum at all.

Well, and then just when I had mad up my mind and decided to give a new fragrance a chance… I cannot smell it. Perfect timing, at least from the for comic relief point of view.

Without the alternative of enjoying my recent purchase with my sense of smell, I turned to the aesthetic side, that is, the perfume bottle. Some context: I had purchased the fragrance without seeing the bottle, based on the experience of a free sample, one of those that comes in a small 4 ml bottle, and the first thing that occurred to me, was that the team responsible for the design had done a really lousy job.

Without the distraction of the fragrance, it was clear that the shape and colors of the bottle were not only ugly, but also did not communicate well with the name of the perfume, as they did not convey at all the idea of “illuminating” suggested by the name of the fragrance.

Photos and description of the olfactory family of the perfume are great tools, but the design of the bottle can be the decisive element in the purchase, which leads us to a reflection: am I taking care of the bottles of the products I sell?

I know it is hard to thinnk about music productions as “products”, but let us play the marketing game for a moment, shall we? Now, take deep breathe and think about your next project as if it was the launch of a new fragrance: what would you say about your bottle? Is it communicating your message the way you want it?

Think about it and do not forget to smell the roses, along the way.

Be seeing you!

G.F.