The satirical paper’s headline cut to the chase: “Person Who Bought Something He Really Needed on Black Friday Intrigues Scientists”. Of all the fashions recently imported from the USA, Black Friday is the one that most feeds the consumer monster that lives inside each one of us. First restricted to one day, in Brazil the concept was extended to the entire month of November, with special emphasis on the last Friday, when consumer tension levels reach their highest peaks.

Even if you managed to escape all the “super offers”, it is very likely that the personal item you really needed to buy anyway, ended up in your virtual shopping cart. And then, my friend, before you knew it, a thing or two that perhaps you might need someday have also found their way to it, you know, just to round up the bill (it would be a shame to miss the free shipping after all).

I think there are a lot of elements involved in this equation, and advertising handles them all very well. Greed, timing and, above all, willingness to take part in a collective movement certainly play an important role in this hugely successful formula, to the point that now even banks (!) have started announcing Black Friday deals. Unfortunately they didn’t include really useful things like a mortgage reduction for example, but so what? The important thing is to take part in this party, isn’t it?

Musicians tend to take advantage of the date announcing discounts on the price of their catalogs and merch, and I believe that if you do your homework well, there is a real possibility of extra earnings. And this is precisely my problem with taking advantage of the consumerist delusion for my own cause.

Every year, the last week of November comes too fast for me. I suspect it has to do with the shock of the realization that the end of the year is just around the corner, waiting for us and there is nothing we can do about it. Anyway, I understand you, dear reader, and I know that just like me, you appreciate doing things at your own pace. I also know that this year hasn’t been easy and you need a little help getting ready for 2022.

So, here is my kind of Black Friday, actually Cyber Monday deal: for thirty days you can use the coupon LASTCHANCE for an incredible 65% off on the price of The Touring Jazz Musician – A Guide to Jazz Festivals Worldwide.

The guide has a list of jazz fests that accept entries made directly by artists. It can be consulted by event date, name or country, and the best part is that you get all updated editions of The Touring Jazz Musician – A Guide to Jazz Festivals Worldwide for free!

If you are an independent jazz musician who knows the value of a tool that saves your time, you will not miss this opportunity. Click here to use your coupon.

Be seeing you!

G.F.

How do you like to get third part content, when you visit a website? I hate it, and that is why I don´t have the feature enabled on mine. “What about monetization?”, you might ask. Well, it is a concern, but I doubt that by annoying my dear visitors, I would make a considerable amount of money.

I am not saying it is not possible. It works for a lot of people, but it would probably not work for me. Trust is on the basis of the relationship between me and my audience and random third part content would feel like breaking this bond.

You might find my point hard to understand in those days, when sharing any kind of content on social media became the means of survival of many people around the world. Well, all I can say in my defence, before you consider me a total weirdo is that I am not against monetization per se. I am only uncomfortable with the idea of monetizing everything, all the time.

On the other hand, asking directly for help is no problem for me. I did it here already, remember? There are other ways for a music industry artist to generate income, still related to her/his musical universe. Merch, for instance. The idea of caring a piece of our favourite artist home is a gentle and practical way of expressing support (and getting a new mug, t-shirt, hoodie).

I would go even further and say that it is a step ahead of “just” listening to the music. It shows that you share the concept of the artist. I am not talking about personal values, but the artistic concept itself, which is something thin as air, but strong enough to connect us with a certain performer.

Hard to explain, but easy to understand, don´t you agree? Think about your favourite artists and you sure will.

Be seeing you!

G. F.