Krusty the Klown is one of my favourite characters from the sitcom The Simpsons. A recurring situation for the character is having his name mentioned in a scandal, usually related to his fast food chain, the “Krusty Burgers”. The few times he is the target of positive comments, Krusty is always frightened by the fact that such a thing as positive publicity might exist.
I often remember Krusty when I see phrases that have become so common that they may no longer catch your attention: “Please like and share”, “please leave a comment”, “help us share this video” so on and so forth.
These much-too-much-overused phrases do not represent bad publicity per se and I use them too, ok?, but it is very worrying how the hunt for likes or a position in the trending topics has become the focus of a huge number of people, either because apart from the entertainment, there is not much to show in terms of talent, or because they simply do not know any other way of behaving not only professionally, but also in any other field of their lives.
The change from the style of “what you do on stage is important” to “what happens on stage is just a detail” may be wonderful to those who make a lot of money by sharing every single moment of their day, reporting on their lives, personal problems (even the most embarrassing ones), but from the point of view of the musical quality it is a disaster.
Remember when the answer, “That is my personal life” was not only acceptable but respected? It used to represent a limit for the others.
The fact is not to be nostalgic or stuck in relation to the past. Actually, this sort of shallow arguments are usually used to mock of critic thinking and, consequentently to praise the choices someone else took for us. The point here is to call attention for the impoverishment of music in relation to the musical field itself. In other words, it seems that music has become a guest of show business.
Everything is more important: where, when and in which hip restaurant the band had lunch, the new sneakers of the singer, the new mansion of the drummer, the private jet of the band, the new diamond implant in the tooth of the guitarist, the new silicone prosthesis of the producer, everything seems to be more important than the composition process, the stories of the songs, the arrangement, in short, the music has become a mere supporting role in the musical scene.
I say this fully aware that there is fantastic, pulsating music, the kind that can truly be called art, that is being made right now, at this moment, all over the world. Even though I did not know it before, my 2020 experience interviewing 39 musicians from around the world for the QuaranJazz: listen while you are home podcast proved to me that, fortunately, outside of the mainstream, music is doing just fine, thank you.
So why is what we hear, in most radio programming and major events, so uninteresting, and sounds just more of the same? My guess is that there is a configuration of factors that include from an impoverishment of our listening capacity to an infantilization of society as a whole. For a wealthy minority, making a living from music has become increasingly distant from making a living doing anything merely related to music.
My point is summed up in a delightful 2007 film by Claude Lelouch called Roman de Gare (Airport Novel). a man reveals himself to be the ghost writer behind the successful detective novels by a hip writer, who lives the life of we usually call a celebrity, including endless parties, frequent trips and flashlights.
Faced with the disbelief of one of her fans, he argues: “And how do you think she would find time to write, with all the parties, manicures and interviews?”
Be seeing you!
G.F.